How JUSTO works

Most coffee leaves its country of origin as a raw material and is only roasted in the country of consumption. As a result, the majority of the value is captured abroad. We do it the other way round. Together with cooperatives and farmers in Peru, we bring their self-roasted coffee to Switzerland under their own brand. This means that more value is retained in the growing regions, and the producers’ income does not depend on the global market price, as is the case with green coffee.

Already today, around 38% of the retail price flows back to the farmers, cooperatives and local roasters – compared with 10–20% in conventional trade. Our goal is to increase that share even further – and you can support us in making it happen.

PERU / ORIGIN COUNTRY SWITZERLAND / CONSUMER COUNTRY CONVENTIONAL VALUE CHAIN Farmer Local trader Cooperative Local consumers Exporter Trader Roaster Restaurants & cafés Retailer Consumers VALUE CHAIN WITH JUSTO Farmer Cooperative JUSTO Shops, cafés & more Consumers Green coffee Roasted coffee
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We are JUSTO

JUSTO is a company with a mission: to finally achieve justice in coffee.
Our goal is to develop a supply chain and a business model for coffee that works for everyone – particularly the farmers.

The idea for the project originated in a research project at the University of Bern – and has since been taken forward by Diego and Sam as a Peruvian-Swiss social enterprise.

The JUSTO co-founders: Diego Zavaleta and Samuel Brülisauer — during the research trip in 2024 where it all began.

Our vision

JUSTO is still in its early stages – and to get our model up and running, we’re taking a slightly different approach to others. Our plan for 2027 is to bring our customers together with farmers and cooperatives in a sort of ‘coffee CSA’: much like a member-based vegetable subscription scheme, but for coffee.

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